App Growth Workshop
June 14 - June 23, 2021
hours of instruction
hours of individual mentorship
About the Program
The workshop addresses the challenges app companies face by helping to stand out in the competitive market, increase the user base and make money.
The 8-day intensive workshop covers the basic principles behind the mobile app business through interactive sessions and group discussions. The three expert instructors will be available for office hours for 1:1 customized questions and mentoring throughout the course.
Understand your app’s specific user behaviors by doing a deep competitive analysis, creating a product marketing brief and elevator pitch.
Learn how to make money on apps via various monetization techniques such as premium, freemium, In-App purchases, subscriptions, advertising, etc.
Learn how to acquire new users via paid acquisition techniques such as social, search, app store, programmatic, ad networks, and incentivized channels.
Business of Apps
Mobile App Marketplace
Analytics Tools and Resources
How to Do Research and Competitive Analysis
How to Build a Marketing Brief
How to Make Money on Apps
App Monetization Overview
Types of Monetization
Choosing The Right Monetization For Your App
User Acquisition 101
Retargeting & Re-Engagement
App Store Optimization
How can I get a scholarship?Scholarship applicants are expected to give details on how the workshop knowledge will be applied in business and shared with colleagues and community members. The question is available inthe application form.
What time do the sessions start?The sessions are scheduled from 7pm-9pmAMT from June 14-23.
What is the participation fee?The workshop participation fee is 65,000 AMD per person.
What is the format of the workshop?The format of the sessions is hybrid. During the course week the 3 expert instructors will be available for 1:1 customized questions and mentoring both in offline and online format. Classes will take place at Hero House, 2a Barbusse street, Yerevan, Armenia. Participants from abroad wil join through online streaming.
Where can I apply for the program?Follow the link to register by June 1.
Who can participate in the App Growth Workshop?App product companies and individuals employed/interested/experienced in the field are welcome to participate in the program.