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App Growth Workshop

June 14 - June 23, 2021

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Batch 1




hours of instruction


hours of individual mentorship

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About the Program

The workshop addresses the challenges app companies face by helping to stand out in the competitive market, increase the user base and make money.

The 8-day intensive workshop covers the basic principles behind the mobile app business through interactive sessions and group discussions. The three expert instructors will be available for office hours for 1:1 customized questions and mentoring throughout the course.

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Key Takeaways

App Business

Understand your app’s specific user behaviors by doing a deep competitive analysis, creating a product marketing brief and elevator pitch.

Learn how to make money on apps via various monetization techniques such as premium, freemium, In-App purchases, subscriptions, advertising, etc.

User Acquisition

Learn how to acquire new users via paid acquisition techniques such as social, search, app store, programmatic, ad networks, and incentivized channels.


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Marian Thomas

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Director of Ad Tech & Data at Zynga Mobile Games with 10+ years of industry experience


Sisian Ghahramanians

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Senior Publisher Sales Manager at Fyber, with an extensive background in  app monetization


Hagop Hagopian

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Founder & CEO at Appvertiser, former Zynga Growth Marketing Expert

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Business of Apps

2 hours

  • Mobile App Marketplace

  • Analytics Tools and Resources

  • How to Do Research and Competitive Analysis

  • How to Build a Marketing Brief


 How to Make Money on Apps

2 hours

  • App Monetization Overview

  • Types of Monetization

  • Ad Monetization

  • Choosing The Right Monetization For Your App


 User Acquisition 101  

12 hours

  • Paid Acquisition

  • Retargeting & Re-Engagement

  • Organic growth

  • App Store Optimization

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  • How can I get a scholarship?
    Scholarship applicants are expected to give details on how the workshop knowledge will be applied in business and shared with colleagues and community members. The question is available inthe application form.
  • What time do the sessions start?
    The sessions are scheduled from 7pm-9pmAMT from June 14-23.
  • What is the participation fee?
    The workshop participation fee is 65,000 AMD per person.
  • What is the format of the workshop?
    The format of the sessions is hybrid. During the course week the 3 expert instructors will be available for 1:1 customized questions and mentoring both in offline and online format. Classes will take place at Hero House, 2a Barbusse street, Yerevan, Armenia. Participants from abroad wil join through online streaming.
  • Where can I apply for the program?
    Follow the link to register by June 1.
  • Who can participate in the App Growth Workshop?
    App product companies and individuals employed/interested/experienced in the field are welcome to participate in the program.
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Hero House at HyeRise

326 Mira Loma Ave,

Glendale, CA 91204

© 2021 by SmartGate Seed Fund I Partners, LLC

Hero House is an initiative of SmartGateVC

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