top of page

App Growth Workshop

June 14 - June 23, 2021

Asset 7@2x.png

Batch 1




hours of instruction


hours of individual mentorship

Asset 7@2x.png

About the Program

The workshop addresses the challenges app companies face by helping to stand out in the competitive market, increase the user base and make money.

The 8-day intensive workshop covers the basic principles behind the mobile app business through interactive sessions and group discussions. The three expert instructors will be available for office hours for 1:1 customized questions and mentoring throughout the course.

Asset 6@2x.png
Asset 5@2x.png

Key Takeaways

App Business

Understand your app’s specific user behaviors by doing a deep competitive analysis, creating a product marketing brief and elevator pitch.

Learn how to make money on apps via various monetization techniques such as premium, freemium, In-App purchases, subscriptions, advertising, etc.

User Acquisition

Learn how to acquire new users via paid acquisition techniques such as social, search, app store, programmatic, ad networks, and incentivized channels.


Asset 9@2x.png


MT Profile Pic.jpeg

Marian Thomas

  • Grey LinkedIn Icon

Director of Ad Tech & Data at Zynga Mobile Games with 10+ years of industry experience


Sisian Ghahramanians

  • Grey LinkedIn Icon

Senior Publisher Sales Manager at Fyber, with an extensive background in  app monetization


Hagop Hagopian

  • Grey LinkedIn Icon

Founder & CEO at Appvertiser, former Zynga Growth Marketing Expert

Asset 6@2x.png


Asset 8@2x.png
Asset 3@4x.png


Asset 5@2x.png


Business of Apps

2 hours

  • Mobile App Marketplace

  • Analytics Tools and Resources

  • How to Do Research and Competitive Analysis

  • How to Build a Marketing Brief


 How to Make Money on Apps

2 hours

  • App Monetization Overview

  • Types of Monetization

  • Ad Monetization

  • Choosing The Right Monetization For Your App


 User Acquisition 101  

12 hours

  • Paid Acquisition

  • Retargeting & Re-Engagement

  • Organic growth

  • App Store Optimization

Asset 6@2x.png
Asset 8@2x.png
Asset 9@2x.png
Asset 6@2x.png
Asset 7@2x.png

Hero House at HyeRise

326 Mira Loma Ave,

Glendale, CA 91204

© 2021 by SmartGate Seed Fund I Partners, LLC

Hero House is an initiative of SmartGateVC

  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • Email
bottom of page